FREE Small Business Workshops

Updated

Small Business Websites 101

There is a great deal to consider when you’re building a new website or redesigning an existing one. This beginner workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure.

You’ll learn:
- What a domain name is and how to register the right one(s) for your business.
- How to get an email address that matches your domain name.
- How to comply with the Accessibility for Ontarians with Disabilities Act (AODA) with a fast, accessible, and mobile-friendly    website.
- What to consider when choosing a website platform such as WordPress, Shopify, or Squarespace.
- How to set up an online store, how to accept payments online and other e-commerce fundamentals.
- How to make a website secure and back it up regularly.
- What you can do yourself and when to hire a pro.

This workshop is a FREE workshop for main street small businesses in the regions/towns of Minto, Hanover, South Bruce, and Walkerton. Laptop computers aren't absolutely necessary for this class, but we recommend bringing a laptop to follow along.

When: November 5, 2019
Time:    5:00pm – 8:00pm
Where:  Neustadt Community Centre – 183 Enoch St. Neustadt

Light Snacks and refreshments will be available

You can come to one or both of the workshops – please remember to sign up for both if you are attending both!

Register Here


Social Media for Small Business

Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.

You’ll learn:
-  How other small businesses have built their brands on each social media channel, picking up tips and inspiration for your own   social media activities.
-  What likes, hashtags, shares and retweets are, and how and when to use them.
-  How to determine the right content and tone for your business’s social media posts, and the right time and frequency to post   them.
-  How to develop an editorial calendar, with tips for scheduling and automation.
-  How to analyze social media metrics and determine which ones to focus on for your business goals.

This workshop is a FREE workshop for main street small businesses in the regions/towns of Minto, Hanover, South Bruce, and Walkerton. Laptop computers aren't absolutely necessary for this class, but we recommend bringing a laptop to follow along.

When: November 6, 2019
Time:    5:00pm – 8:00pm
Where:  Neustadt Community Centre – 183 Enoch St. Neustadt

Light Snacks and refreshments will be available

You can come to one or both of the workshops – please remember to sign up for both if you are attending both!

Register Here